Sometimes it can feel like the world of social media marketing has grown stagnant, with Facebook holding the throne since 2008 and Twitter long dominating real-time discussion.
But as Adweek staff writer Garett Sloane reports in this week's issue, brands are still willing to experiment, and several are finding that smaller networks can often yield bigger rewards in terms of fan engagement. It's highly likely that the coming years will see dramatic shifts in what we think of as the pillars of social media.
So to kick off our new #AdweekChat events on Twitter, we'll be focusing this week's discussion on the often-subtle evolution of today's social networks. We'll be covering a lot of ground, from Facebook's ever-shifting organic reach to Tumblr's role as a melting pot for content, curation and conversation.
In addition, we'll have a great team of marketing experts on hand to talk about the practical reality of guiding major brands through the emerging and shifting social media landscape.
Already confirmed to join us for #AdweekChat will be:
How to take part in #AdweekChat:
2. Log in to Twitter around 2 p.m. Eastern (11 a.m. Pacific) tomorrow, which is Wednesday, July 30.
3. Watch for questions being posted by @Adweek, jump in with your own responses and engage with our experts. Just be sure to use the #AdweekChat hashtag in each post so that you'll be part of the conversation.
Can't make it to the chat? Don't worry, we'll have a transcript of the questions and some of our favorite responses on Adweek.com by Thursday morning. Hope you can make it!
Please note, this is different from the (always enjoyable) #awchat run on Tuesdays by the Advertising Week Social Club, part of the Advertising Week global event series that is unrelated to Adweek magazine.