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Call it a bully, a new paradigm, a blessing, a curse—whatever you call Facebook, its presence and power is undeniable. Today the social network has more than 800 million members and is expected to more than double ad revenue to $3.8 billion by the end of this year. By the end of 2012, Facebook, which has a Klout score of 80 and won the Readers’ Choice poll for top social site, could control nearly 20 percent of all U.S. display ad revenue. In the past year, its monthly unique visitors climbed 10 percent to 166 million. By continuing to add music and lifestyle apps, Facebook hopes to differentiate itself even further with engagement.
In Internet time, 13-year-old Google is graying at the temples, but it still leads the pack in search with Adweek readers and users overall. Despite competition from Microsoft’s Bing and smaller startups, Google boasts a 65.6 percent market share. An endless stream of search queries helped Google earn record revenue—nearly $10 billion in Q3, up 33 percent from the previous year’s third quarter.
Thanks to hits like FarmVille and CityVille, Zynga is still the king of the social gaming world. Case in point: When the company filed for a $1 billion IPO in July, it reported revenue of $235 million for the first three months of the year. Its model of free games, with money coming from virtual good sales and advertising, seems to be paying off, and our readers agree. It topped our Adweek poll.
Apple addicts got their fix this fall with the debut of the highly anticipated iPhone 4S and sidekick Siri, its cheeky, voice-controlled personal assistant. The hype, along with real improvements to Apple’s iOS—including iCloud, an 8MP camera, and faster performance—led to a record-breaking 4 million iPhones sold worldwide over the first weekend. Google’s Android may power more smartphones globally, but to Adweek readers and millions of iOS users, the iPhone shines brightest.
Hot List: DigitalFacebook and Spotify are among the year's hottest digital media companies
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