Hilton Worldwide, which is reporting strong second quarter earnings, has launched the latest phase of its social media marketing campaign which rewards travel photo winners with free weekends at more than 550 properties on six continents in over eighty countries.
One winner a week will be selected for a two-night stay through October 26, but airfare is not part of the bargain. While the hotel chain has been an active adopter of social media, this will mark the first time the company has reportedly tapped into user-generated content for marketing. Hilton also plans to roll out You Tube videos that feature what it calls “inspiring photos” from the campaign.
The room giveaway is part of Hilton’s “Our Stage, Your Story” multi-channel marketing campaign, which launched in February of this year. The current phase asks travelers to post a memorable travel photo on Twitter, Facebook or Instagram using the #HiltonStory hashtag.
Hilton is encouraging travelers from around the globe to submit their photos, but the contest is only open to residents of the U.S, U.K., Canada and Mexico.