Hilton Worldwide, which is reporting strong second quarter earnings, has launched the latest phase of its social media marketing campaign which rewards travel photo winners with free weekends at more than 550 properties on six continents in over eighty countries.
One winner a week will be selected for a two-night stay through October 26, but airfare is not part of the bargain. While the hotel chain has been an active adopter of social media, this will mark the first time the company has reportedly tapped into user-generated content for marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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