If you’re seeking an email marketing platform but don’t have time to weigh all the options, Forrester Research offers recommendations. The Cambridge, Mass.-based researcher has declared StrongView the industry leader in an analysis of top providers.
In its periodic report, "The Forrester Wave," the firm ranks nine email deployment vendors, including Acxiom, Epsilon, Experian Marketing Services, Oracle Responsys, Salesforce ExactTarget, Silverpop, StrongView, Yesmail Interactive and Zeta Interactive.
It started with a pool of 89 vendors. Using 34 different criteria, researchers analyzed each of the nine finalists to gauge such elements as specific offerings, market strategy, brand awareness and client satisfaction.
Although Epsilon, SalesForce Exact Target and Oracle Responsys were highly ranked, StrongView ended up No.
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