Here's Why Nerd-Minded Brands Should Consider Imgur on Super Bowl Sunday

Targeting those who tune the game out

If you are a marketer that cannot find a creative way to join the Super Bowl 50 social chatter, Imgur might be where you belong. The social-media site, which is hugely popular with Gen Y guys, surveyed more than 6,000 millennials and found that more than half of them do not plan to watch the Denver Broncos battle the Carolina Panthers for the NFL title on Sunday.

Forty-five percent of the men surveyed will be doing something other than watching the game, and 58 percent of the women do not have Super Bowl viewing plans. 

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