Here's Why GIFs Are Back In Style and Bigger Than Ever for Brands

Creators race for marketers' 'loopy' business

Move over, emojis. As marketers look to navigate the changing digital video landscape, GIFs are becoming the go-to features for brands seeking better social-media engagement.

DiGiorno Pizza starts embracing GIFs on Twitter. 

While the GIF has been around for years, brands have started betting on it as a bigger part of their social marketing as more platforms double down on short-form video. Just within the past few months, cinemagraphs have taken off on Instagram, Facebook is close to letting brands post GIFs, and Twitter rolled out autoplay video that loops GIFs in its news feed.

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