While most of this week's South by Southwest brand activations are taking place smack dab in downtown Austin, Sour Patch Kids is opening its millennial music house just outside of the festival's main activities in East Austin.
The candy maker's house—dubbed The Patch—is under a one-year lease and serves as a crash pad for up-and-coming artists who Sour Patch Kids has its eye on. In exchange for free lodging, bands who stay mention #AustinPatch on social media.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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