Fans of the Pretzel Bacon Cheeseburger, rejoice. Wendy’s is bringing back the limited-edition burger that is credited with launching last year's pretzel mania, and the brand has launched a Snapchat account to take the buzz up a notch.
Wendy’s put up its first post—known as snaps on the photo-sharing app—today with a simple single line of copy announcing the burger’s return.
While Snapchat is still a relatively new option for most marketers, it appears that quick-serve restaurants are among the quickest to make use of the social-mobile app.
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