Here's a Timeline Showing Instagram and Snapchat's 2016 War Over the Best Features

10 product rollouts this year

In the race to stay fresh and gain millennial users, the battle between Snapchat and Instagram heated up this year as the two apps constantly tried to one-up each other with new features.

The narrative has particularly focused on Facebook-owned Instagram, which has added ephemeral Instagram Stories, filters, stickers and curated video this year. Facebook has also pulled a few features from Snapchat's playbook into Facebook Messenger to entice people to communicate with their friends solely through Facebook.

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