Here's the Incredible Social Buzz Arby's Has Created Around Jon Stewart's Departure

Last night, Arby's thanked Daily Show host Jon Stewart for all the mockery at its expense over the years with a 60-second spot during his penultimate episode as host of the show. It was a savvy, self-deprecating move and one that has paid of handsomely in social for the brand, according to Amobee Brand Intelligence data. 

The ad served as a way to send off Stewart by highlighting some of his best digs on the brand, but it also boosted Arby's brand perception.