Sometimes it pays to laugh at yourself.
Last night, Arby's thanked Daily Show host Jon Stewart for all the mockery at its expense over the years with a 60-second spot during his penultimate episode as host of the show. It was a savvy, self-deprecating move and one that has paid of handsomely in social for the brand, according to Amobee Brand Intelligence data.
The ad served as a way to send off Stewart by highlighting some of his best digs on the brand, but it also boosted Arby's brand perception.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in