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CES 2016

How the 'Beautiful Integration' of Data and Content Will Be the Future of Marketing

Kargo CEO on dynamic personalization for consumers

In the early hours of the first day of CES 2016, Harry Kargman, CEO of Kargo, offers a decidedly human perspective on the future of media and technology as the building discussion on sensors, wearables and connected cars roars around him.

In 2015 "people forgot that human beings require storytelling to really connect with a particular product," he says, adding that data will be able to dynamically personalize that content in a "beautiful integration" for consumers.

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