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Here’s How You Can Get People to Want to Click on Your Mobile Ads

The majority of the time, phone traffic is an accident

Data usage on smartphones continues to outpace voice usage, according to the latest installment of the Consumer Intelligence Series from PricewaterhouseCoopers, which looks at consumer desires and concerns about mobile marketing.

As smartphones continually find new ways to integrate into users’ lives in different ways, apps are collecting huge amounts of user data, which can enable marketers to carefully target ads and evolve their marketing beyond the prime consumer concerns of relevancy and saturation.
 
Among the things PwC noted in the study is a need for advertisers to develop a mobile-first strategy and be innovative in developing experiences and new content that users may find valuable. It also noted that consumers are unwilling to give up lots of personal data, which makes it more challenging for marketers to achieve relevancy through targeting.

Infographic: Carlos Monteiro

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