Here Are the Top Branded Instagram Videos of 2014

The Washington Post's panda was a surprise winner

Since debuting the weekly branded Instagram video charts several months ago, we've learned that marketers who were dedicated to this increasingly important social space were consistently the ones winning. That's why brands such as the National Basketball Association, BMW, Ellen and GoPro regularly beat out competitors in their categories.

But the end-of-the-year Adweek/Shareablee chart reveals some unlikely companies had big hits early in 2014 before our rankings were born. They included high-end fashion retailer Luisa Via Roma, The Steve Harvey Show, The Washington Post and Billabong, among others.

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