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Here Are 8 Interesting Digital Marketing Stats From This Week

Apple ads, gaming apps, AI and VR

The last several days have been filled with numbers about VR and other technologies. Getty Images

The first week of 2017 didn't disappoint when it comes to digital marketing statistics, with news pouring in from Apple, researchers across the pond and the Consumer Electronics Show.

Check out the eight data points below that grabbed our attention:

1. Apple-install 
After entering the app-install space in the fall, Apple now says that 50 percent of consumers who click on ads they see in the App Store download the app. That's seemingly good news for Apple investors, as the app-install space has driven revenues for Facebook, Twitter and other platforms in years past. Click here to read more about Apple's early results for the ad format.

2. Global advertising continues growth
Quadrennial events such as the Olympics, European Football Championship and the U.S. presidential election propelled 2016's global ad revenue to $532 billion, up 7.1 percent over 2015, per IHS Markit. The London-based insights company said TV was the No. 1 medium internationally for advertising, accounting for $192 billion, or 36 percent of all revenue. 

IHS Markit also predicted that online advertising will surpass TV by 2020. In 2016, it reported that digital ads totaled round $160 billion or 30 percent of worldwide sales. 

3. Holiday games
Mobile apps data player Sensor Tower found that smartphone and tablet users spent a one-week record $967.6 million on game apps for iOS and Android devices between Christmas and New Year's Day. That figure is up 53 percent year over year, The Wall Street Journal reported.

4. More Medium than hot
If you are not a gaming company, publishing is a bit harder. Take Medium, a four-year-old storytelling platform which on Wednesday announced it was laying off 50 people, or one-third of its workforce, because it wasn't happy with its monetization plan—even though traffic has been booming. 

For instance, according to a blog post by Medium founder and CEO Ev Williams, published stories jumped roughly 300 percent year over year, and monthly visitors reportedly reached 60 million in December, representing a 140 percent year-over-year increase. 

5. Digital wanes, wax wins 
Digital album sales in 2016 were down 19 percent compared to the year before, per BuzzAngle Music, while vinyl album sales were up 26 percent.

These findings come on the heels of the U.K.-based Entertainment Retailers Association reporting early last month that Britons spent 2.4 million pounds on the old-school wax in the last week of November while only doling out 2.1 million pounds for digital downloads. That's a 100 percent year-over-year increase in vinyl sales and also the first time that vinyl album sales have bested digital downloads over a weeklong period in years, per Vinyl Factory.

6. Super skinny tube
Digitally-enhanced TVs are getting razor thin. How thin? Well, Xiaomi's latest television—released at CES in Las Vegas this week—is 30 percent thinner than an iPhone, per TechCrunch. That data point alone practically writes the ad copy for Xiaomi.

7. VR taking off
Also at CES, Samsung revealed that it has sold 5 million Gear VR headsets. That figure is likely to be good news for VR content creators in the media and advertising worlds who might be wondering about Gear VR's audience. According to Samsung Electronics America president Tim Baxter, VR users have consumed more than 10 million hours of 360-degree video content on Gear VR devices.

8. AI intel sends mixed signals
Compared to VR, it is harder to say at this stage whether Main Street is ready for artificial intelligence. Adweek commissioned Survata to ask 1,000 consumers how they feel about AI. While 74 percent said that they had positive experiences with AI in retail stores, in another question 65 percent stated that they are not cool with a robot replacing a human worker in stores. At the same time, 57 percent said that they would happily exchange messages with an ecommerce merchant's chatbot online.

Check out Adweek's Jan. 2 cover story on AI retail here.

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