Here Are 8 Interesting Digital Marketing Stats From This Week

Apple ads, gaming apps, AI and VR

The first week of 2017 didn't disappoint when it comes to digital marketing statistics, with news pouring in from Apple, researchers across the pond and the Consumer Electronics Show.

Check out the eight data points below that grabbed our attention:

1. Apple-install 

After entering the app-install space in the fall, Apple now says that 50 percent of consumers who click on ads they see in the App Store download the app. That's seemingly good news for Apple investors, as the app-install space has driven revenues for Facebook, Twitter and other platforms in years past.

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