Here Are 7 Interesting Digital Marketing Stats From This Week

From live video and mobile to NFL influencers

We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users.   

Check them out:

1. Livestreaming down
In the second half of 2016, per eMarketer, UBS Evidence Lab found that 36 percent of internet users said they watched live video as of November. Here's the thing: That figure is 2 percentage points less than those who reported livestreaming in a June.

The data points come on the heels of Facebook reportedly planning to stop paying publishers to produce live videos.

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