NEW YORK Hulu.com, the seven-month-old Web hub for television shows and movies from NBC Universal and News Corp., is reaching outside for marketing help.

Hulu is said to have contacted ad agencies in search of a shop that can produce something traditional: TV spots that will drive traffic to the site, which last month generated an estimated 2.5 million unique visits, according to Nielsen Online. That was up from 2.2 million in March and 909,000 in February.

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