Heineken has inked a five year, $50 million sponsorship deal with Major League Soccer, according to The Wall Street Journal. The Dutch brewer continues its soccer offensive and replaces Budweiser, which was the chief beer brand for the sports league for almost two decades.
It's the third intriguing fútbol-based move Heineken's made in the last several months.
The global company, which calls White Plains, N.Y., home in the U.S., partnered with Foursquare in late winter to zero in on American fans of the UEFA Champions League in bars and restaurants.
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