Healthline.com Launches Ad Network
Healthline Networks has created a vertical ad network for niche advertisers and publishers, emphasizing its new contextual ad-matching capability.
The network, Health Semantic Taxonomy Ad Targeting (STAT) On-Demand, is designed to help advertisers more closely target consumers and enable publishers to better monetize their health content, particularly for unsold inventory.
Instead of key words, HealthSTAT focuses on concepts within publisher sites. For example, a page describing symptoms that include a scratchy throat and watery eyes could trigger ads for treatments of bronchitis or the common cold.
“This is an intelligent, scalable delivery system serving healthcare ads within trusted content environments,” said John Lane, svp of advertising services at Healthline Networks.
“Pharma
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