Though it's one of the smaller presenters during the Digital Content NewFronts, health video startup HealthiNation has a compelling case to make to advertisers: Its audience is watching for a reason.
Unlike some of the bigger digital players that court broad audiences, viewers of HealthiNation videos are not there to browse. "They watch the content in its entirety, and they'll watch your advertising to get to the original content," said CEO Michael O'Donnell Tuesday evening during an intimate gathering at New York's Core club.
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