Havas Plans Digital R&D Arm
NEW YORK Havas is initiating a research and development unit to partner with clients and start-ups to find new ad models.
Umair Haque, a London-based consultant, will lead the Havas Media Lab, which has a charter to develop experiments with venture capitalists, start-ups and clients to find new ways of reach consumers in digital channels. The holding company expects the unit to be up and running by March.
A Havas representative declined to discuss the effort prior to its launch.
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