It’s not enough for the makers of Angry Birds to hawk plush pigs in department stores. Now Zynga is getting in on the act.
The social gaming company has licensed to toymaker Hasbro the rights to create a line of toys and games based on Zynga offerings such as FarmVille and CityVille.
The partnership’s first products will be available this fall, and the companies may also develop co-branded products. That shouldn’t be too much of a stretch considering that Zynga is the maker of Scrabble-inspired Words With Friends and Hasbro is the maker of, well, Scrabble.
For its part, Zynga is looking to build its consumer profile beyond Facebook.
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