In preparation for the launch of HarpoRadio.com on April 26, Oprah Winfrey's Harpo Radio has signed an unconventional ad sales and content agreement with TargetSpot, the largest Internet and mobile radio advertising network.
In addition to representing streaming radio ad inventory on HarpoRadio.com, the pact gives TargetSpot access to archived Harpo Radio content to create sponsored vignettes for advertisers.
TargetSpot advertisers will have the option of linking their brands to Harpo personalities such as Gayle King, Dr. Mehmet Oz, Dr. Laura Berman and Derrick Ashong (in 30-, 60- and 120-second spots).
"Advertisers can wrap their message around compelling and relevant content while running an ad. It will sound very natural and blend with the content, making the advertising even more effective," said Eric Ronning, co-president of sales for TargetSpot.
TargetSpot's network, which includes Internet radio streams from MySpace Music, CBS Radio, Slacker.com, Live365 and others, reaches nearly 30 million unique monthly listeners, per comScore.