Hammer Time for the CW

Microsoft is exclusive sponsor in first series for net's digital studio, the '90s-themed Stupid Hype

All right, stop. Collaborate and listen. The CW is back with a brand new invention. And it’s got Microsoft holding down the beat.

On Tuesday, Nov. 13, the broadcaster’s new digital studio, CWD, will take the wraps off its first original series. Created by and starring Hart of Dixie’s Wilson Bethel, Stupid Hype is a parodic homage to ’90s b-boy culture, replete with the requisite nods to parachute pants and chunky gold rope chains.

Bethel transforms himself into a sort of meta-Vanilla Ice for the role (for the culturally uninitiated, the intro to this story is a riff on Ice’s seminal work, “Ice Ice Baby”).

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