Groups Decry Web 'Privacy Threats'

Not everyone is as excited as advertisers and agencies about “real-time” ad delivery.

In fact, the notion of targeting individual Web users in mliseconds, based on their recent Web surfing habits, has some advocacy groups alarmed.

Three such organizations today filed a complaint with the Federal Trade Commission. Those groups — the U.S. Public Interest Research Group, the Center for Digital Democracy and the World Privacy Forum — urged the FTC to investigate “privacy threats” generated by “real-time” behavioral targeting.

The groups specifically called out the practices of Google and Yahoo, as well as yield-optimization upstarts PubMatic and the Rubicon Project, data exchange firm eXelate and bidding technology company MediaMath.

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