Groupon’s Public Offering Will Bring Big Bucks to a Select Few | Adweek Groupon’s Public Offering Will Bring Big Bucks to a Select Few | Adweek
Advertisement

Groupon’s Public Offering Will Bring Big Bucks to a Select Few

But will be worth much less than just a year ago
Advertisement

Groupon, the once-beloved and more recently maligned daily deals site, is finally expected to go public this week. Offering 30 million shares at $16-18 each, the IPO will value the Chicago-based company, at most, at roughly $11.4 billion—a significant discount from the $25 billion valuation floated for it earlier this year. Citing recent executive departures, business model weaknesses, and rivals in the online deals business, more than a few industry observers are bearish about Groupon’s prospects and say even the current valuation is too high. But when the company starts trading on the Nasdaq Friday, under the ticker symbol GRPN, it’s still expected to bring millions—if not billions—to some investors. Meet a few of the IPO’s biggest winners.

Who's Who in Groupon's IPO





ANDREW MASON
The 30-year-old face of the company won’t crack the billionaire club. But he still stands to bank between $751 million and $845 million. 



ERIC LEFKOFSKY
Far and away the biggest winner, company co-founder and executive chairman Eric Lefkofsky’s roughly 21 percent stake could bring him $2.07 billion to $2.33 billion.




BRADLEY KEYWELL
Serial entrepreneur and co-founder Bradley Keywell has a board seat, and shares worth between $660 million and $742 million.




KEVIN EFRUSY
Board member Kevin Efrusy stands in for his partners at Accel Growth Fund; its 5 percent stake could be worth between $531.3 and $597.7 million.



PETER BARRIS
New Enterprise Associates owns about 14 percent of Groupon. That stake could be valued at $1.4 billion to $1.57 billion. NEA’s Barris is managing partner on the board.


OLIVER, MARC, AND ALEXANDER SAMWER
German brothers sold CityDeal to Groupon in March 2010. Their shares could be valued between $626.7 million and $705 million.


YURI MILNER
While the Russian tech tycoon’s total stake is not disclosed in SEC filings, his Digital Sky Technologies reportedly owned 4.6 percent of Groupon shares in December.