Groupon has purchased fashion discounts firm Ideeli for $43 million in cash, the companies have announced. Six-year-old Ideeli employs 150 staffers that are mostly situated in its New York headquarters, which includes an elaborate photography studio the company utilizes to create its own marketing materials.
"Ideeli extends our fashion presence and brings great relationships with many of the top brands in apparel," remarked Groupon CEO Eric Lefkofsky in a statement. "Our customers have a demonstrated appetite for these offers, and by broadening our reach in this space Groupon is even better positioned as the place you start when you want to do or buy just about anything, anytime, anywhere."
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