While South by Southwest Interactive is expected to be a marketing extravaganza next weekend, it's becoming clear that prominent members of tech's Who's Who have other plans.
"We're not holding any events or planning to have any kind of large presence at SXSW this year," John Pignata, engineering director at mobile app GroupMe, told Adweek. "We just have other things going on and don't have the bandwidth to do it this year."
Foursquare revealed yesterday that it was skipping the South By hoopla as well, citing product development as its chief reason.
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