The advertising-supported online radio space is messy. Pandora, Spotify, Apple, iHeartRadio and Google are all duking it out for the biggest piece of the market, and they're all putting serious marketing muscle behind online music.
Just this week, Apple and Google launched new campaigns, but the tech giants face tough competition. According to a report earlier this year from Edison Research and Triton Digital, 54 percent of online listeners use Pandora, while 21 percent prefer either Spotify or iHeartRadio.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in