Google Touts Display, Mobile Gains
After years of riding on the back of its search business, Google is finally touting display advertising as a significant revenue generator.
During an exceptional Q3 earnings report issued on Thursday (Oct. 14), Google execs called out the performance of display advertising, as well as mobile. According to CEO Eric Schmidt, both segments are showing “significant momentum.”
Typically, Google’s earnings story begins and ends with revenue from paid search—far and away its core service. While providing limited details, officials indicated that display, YouTube and its ad exchange are positively impacting the company’s revenue.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in