Google, Time Inc. to Launch Life Photo Search | Adweek Google, Time Inc. to Launch Life Photo Search | Adweek
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Google, Time Inc. to Launch Life Photo Search

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Google has partnered with Time Inc to launch a new image search channel composed entirely of archival photos from Life magazine.

At images.google.com/hosted/life, as well as via Google.com, users can now search through a growing database of classic Life photos which will eventually include 10 million images from late magazine’s acclaimed lineup of photo journalists. According to officials, 97 percent of the photos--which date from the 1860s to the 1970s--have never been seen by the public.

While searching the Life photos is free to consumers, users can elect to purchase professionally framed versions of these images through a joint partnership between Time Inc and online art vendor QOOP.com. “This initiative continues our efforts to build valuable new revenue opportunities from our rich heritage,” said executive vp, John Squires.

Back in September, Time Inc. officials announced that it would revive the Life brand once again on the Web through a new partnership with Getty Images. Starting next year, the new Life.com will publish 3,000 new images each day while also housing archives of thousands of classic Life magazine photos.