Google has released a list of 2016 back-to-school trends based on search and YouTube traffic. And with the National Retail Federation estimating that consumers will spend around $75.8 billion on back-to-school shopping, marketers might want to pay attention to what kids—and parents—are looking for.
The report released today highlights some of the trends that might be popular this fall. Last month, three out of five back-to-school-related Google searches originated on mobile devices. That's up more than 35 percent from a year ago.
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