Google may start helping its users avoid those annoying, ad-filled pages that often pop up in search results. According to Search Engine Land, Google is looking into whether it should start penalizing advertisement-heavy pages.
During a keynote speech at the PubCon conference yesterday, the head of Google’s Web spam team, Matt Cutts, said the company is currently testing algorithms that would help determine “what are the things that really matter, how much content is above the fold.”
“If you have ads obscuring your content, you might want to think about it,” he told publishers. “Do [readers] see content or something else that’s distracting or annoying?”
Cutts also admitted that Google’s algorithm still occasionally makes mistakes and unfairly marks a site as spam. In that case, he asked websites to report the problem to his team.