Google to Bolster Sales Measurement of Search Ads
Aims to show how AdWords affects all digital conversions
Google wants to better demonstrate how its AdWords search promos drive sales on desktops and mobile devices.
With its new metric called cross-device conversions, Google is aiming to connect the dots between consumers searching for a product on their smartphone, clicking on an ad, then purchasing an item from the advertiser later via their desktop—or vice-versa, starting with a desktop search and ending with a mobile purchase. Tablet users will also be a part of the conversions data.
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