Google AMP officially launched today, and the search giant's new feature promises to help some mobile pages load more quickly and combat ad fraud. AMP stands for Accelerated Mobile Pages, an open-source project that's supported by major publishers like Daily Mail, social platforms such as Twitter and LinkedIn, and advertising networks including OpenX.
Downloading mobile websites can be a tedious experience plagued by pages that are built with too much code, which annoys viewers and ultimately hurts Google's ad business.
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