Google Gets Green Light From DOJ to Buy Admeld
Justice finds deal will not lessen competition in display advertising
Google can breathe a sigh of relief now that the Department of Justice has closed its investigation into Google's $400 million deal to buy Admeld, a display advertising company that helps publishers sell their ads in real time over ad networks.
DOJ's antitrust division found that the transaction "is not likely to substantially lessen competition in the sale of display advertising," Justice said in a statement.
As a result of the DOJ's decision, Google said, it will close the deal "in the coming days."
Admeld will operate separately from Google's existing display advertising businesses, DoubleClick for publishers and DoubleClick Ad Exchange.
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