Google thinks it has found a new way for app developers to get noticed in the Google Play store, while boosting the tech giant's own revenue in the process.
The upcoming launch of sponsored search results in the Google Play store is being positioned as a way for 1 billion Android users to discover new apps they may not have come across before.
"We are always looking for new ways to help you get your apps in front of potential new users," the company said in a blog post. "That's why, in the next few weeks, we will begin piloting sponsored search results on Google Play, bringing our unique expertise in search ads to the store."
Once the ads are active, searching Google Play for terms like "travel" or "shopping" will bring up the usual listings, topped by the new sponsored result—clearly labeled with the yellow "Ad" label.
Ads will start rolling out to a small set of Android users over the next few weeks. Initially, the program will only be available to advertisers already running Google search campaigns.
The company noted in its blog post that it paid out over $7 billion to developers with apps in Google Play over the past year. Apple, on the other hand, which doesn't run paid search ads in the App Store, dished out $10 billion in the past year, according to Re/code.