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Google to Announce Ad Exchange Direct Deals Marketplace in April

Company also debuts GoMo for Publishers
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Google will announce in April an ad exchange direct deals marketplace, the company’s vp of new products and solutions Karim Temsamani said today during the Interactive Advertising Bureau’s Annual Leadership Meeting in Miami.

The marketplace will be “an interface for publishers and buyers to solicit, negotiate and execute fixed-price, fixed-inventory…deals at scale,” Temsamani said.

Google rolled out ad exchange direct deals last September, but the product was in beta with publishers such as The Washington Post and About.com participating.

Additionally, Google has created a marketplace development group to facilitate transactions between buyers and sellers. Temsamani said the group stems from last year's acquisition of Admeld. “It’s the first of many synergies you’ll see from this acquisition,” he said.

Temsamani also said that Google launched GoMo for Publishers, which will be similar to the original GoMo that launched last November for business sites. The product lets publishers test their mobile site performance and delivers a personalized report with recommended actions the publisher should take to better optimize their mobile sites. GoMo for Publishers also directs publishers to vendors they can work with on their sites.