Google Adds Visual Tool to Ease Mobile Search

But will it help find more revenue in mobile ads?

Back in 2008, Google noticed a huge volume of web searches being done on smart phones. But with tiny screens, even tinier keypads, and slow page loading, the conditions for Googling were less than ideal. So the company launched a project called Grand Prix in an effort to develop new ways of searching.

Goggles, a visual search tool, allows customers to snap a picture of something and search for it using Google’s visual recognition technology. Google voice search recognizes speech to answer complicated questions, and can even understand a variety of dialects.

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