For its latest marketing investment, Goldman Sachs is spending on Spotify.
The financial-services firm started running ads Wednesday on the music-streaming service in the U.S. and U.K. in hopes of recruiting younger candidates. The campaign includes a 30-second spot hinting at a few of the roles potential employees might be interested in.
"What advice would you give a tech firm breaking into a new market?" the ad says. "How would you help grow a university's endowment? Discover this and more at Goldman Sachs, because a career here could take you anywhere."
The ad then redirects listeners to a 14-question career quiz on Goldman's website that helps visitors determine the part of the company that might be the best fit for their skills and interests.
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