Goldman Sachs Is Buying Up Snapchat Ads for International Women's Day

Wall Street bank makes second big ad buy

A plethora of brands are celebrating International Women's Day today, and if you scroll through Snapchat, you'll likely see a promo for Goldman Sachs.

As part of a campaign to promote the 10,000 Women project, which provides business and management education for women in developing countries including China and Afghanistan, the Wall Street bank is running ads alongside editorial content in four Discover channels: Refinery29, Vice, BuzzFeed and National Geographic.

According to Snapchat, it's the app's first content-related ad buy across Discover channels, and was put together after Goldman Sachs created the campaign's idea and creative.

The campaign uses Snapchat's long-video format, and swiping up an ad pulls up a three-and-a-half minute long video.

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