Global Gaming, 5min Create Content Partnership | Adweek Global Gaming, 5min Create Content Partnership | Adweek
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Global Gaming, 5min Create Content Partnership

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Global Gaming (GGL), which manages a network of Web sites aimed a hard core gaming enthusiasts, has inked a content partnership with the startup video distribution firm 5min.

GGL, which claims to reach over 20 million unique users per month across its network, includes sites like Wowguru (aimed at World of Warcraft fans) and Psxextreme.com (which caters to PlayStation junkies). The site GGL.com reaches eight million uniques on its own, per comScore.

Through the new deal with 5min, GGL partner sites have begun featuring short instructional videos on specific games, such as recently launched clip which provides tips on how players can succeed at the popular war-themed game Call of Duty.

5min says it maintains roughly 15,000 gaming-relevant videos in its library, many of which focus on similar gaming cheats and tips. Eventually, as distribution throughout GGL’s network builds, both GGL and 5min will look to sell advertising attached to these video clips

“People come to GGL to share insights, compete, socialize and learn more about the game titles they are playing,” said GGL CEO, Ted Owen. “By dynamically delivering instructional videos around each gaming experience, we are meeting the desires for our consumers while offering yet another way to engage and have fun in their communities.”

Besides gaming videos, 5min aggregates all sorts of instructional clips—everything from How to Plant Tomatoes to How to Sell on ebay for More Money. Most 5min videos are produced by small and mid-sized independent Web sites like NextGenWalkThroughs, though some content comes from amateur users and some from professionals. Using its proprietary VideoSeed platform and SmartPlayer video player, 5min claims it can dynamically delivery contextually relevant to its partners. 5min’s technology also provides users to with the ability to easily share select videos.