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Glidden Literally Asks People to Watch Paint Dry on Periscope

Need to kill some time today?

Paint company tests the limits of what people will watch on Periscope.

File this under the dumbest use of live-streaming video on Periscope yet. Or is it the most brilliant?

Around noon ET today, paint brand Glidden opened a Periscope account, showing the world a guy in a white T-shirt painting a wall dark blue. Now, it's encouraging people to tune in to the social video app to watch it … dry. As of 3 p.m., about 85 people are watching the live stream.

It's part of a promotion dubbed #WatchingPaintDry on Twitter. When folks tweet the hashtag, Glidden is responding in real-time with free gallons of paint. It also will pick one lucky paint enthusiast to win a $3,000 Visa gift card.

Glidden is even trying to rope brands like Home Depot into the fun.

We've already seen a number of brands like Mountain Dew, Spotify and GE test out Periscope, often using it to give fans a behind-the-scenes vantage point.

Since launching a little over a month ago, the app has proved people will watch live videos of just about anything. Even, apparently, a wall of wet paint.

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