Glam Media has just acquired Ning, the build-your-own-social-network startup co-founded by Netscape creator Marc Andreessen.
Glam is best known for building Web properties and an ad network targeting women, and it says it now reaches more than 200 million monthly users. Last month, it announced plans to move aggressively into the mobile market. Now, CEO Samir Arora said the company is making a similar social push while taking advantage of Ning's existing products and audience.
"We made a decision that instead of building our own social platform, we looked at Ning, and after we did our due diligence, we said, 'Would you be interested in going after this together?'" Arora said.
Together, Ning and Glam say they can reach more than 240 million users.
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