Gilt Taste: Trick or Treat?
Ruth Reichl's new site is gorgeous, but offers few discounts
Gilt Groupe, the New York-based online discount retailer, has built itself up to an estimated $1 billion valuation by selling designer clothing and luxury travel deals to subscribers. On Wednesday, it added “artisanal hard-to-find foods” to the mix, with Gilt Taste.
“This is a luxury brand,” editorial adviser Ruth Reichl, the former Gourmet editor and New York Times restaurant critic, told the Times.
Indeed it is. On the site’s meat market, one can select two eight-ounce gold label tenderloin filets from eastern Idaho’s Snake River Farms for $199.00.
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