Virtual reality is starting to take shape for brands. Coming off of buzz at CES and Detroit's North American International Auto Show, Whirlpool and Toyota are already betting on the technology. And on Thursday, an executive from GE explained how it wants to create a catalog of content for storytelling using virtual reality.
During a keynote presentation at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference, Katrina Craigwell, global manager of digital marketing at GE, showed off a 3D experience that her brand has created at a recently-launched research center in Rio de Janeiro.
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