General Mills this afternoon will give out around 10,000 samples of its nine-month old product, BFast, at a free Bridgit Mendler concert in Los Angeles as part of the Pandora Presents series. The packaged-goods giant is ramping up its music-marketing game for the breakfast shake, which takes aim at millennials that skip their morning meal.
"Music is a huge part of all people's lives, particularly young adults," Betsy Frost, a senior marketing manager at General Mills, told Adweek.
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