Gander.tv Launches Weekly Shows With Vine Stars

Site debuts national, paid content

Gander.tv, founded as an ad-supported streaming video guide to New York nightlife, is moving into the national content market with shows created and hosted by Vine superstars Nash Grier and Cameron Dallas.

Vine is proving to be an increasingly important platform for advertisers and content creators, allowing them to post ultra-short, looping videos. And Vine stars are attracting new and old media producers. With the vlogging site recently making it easier for all users to upload clips, and companies such as Ford building campaigns around six-second spots, deals like Grier's and Dallas's could become common.

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