Game Publisher WildTangent Partners With Mochi
Game publisher and distributor WildTangent has taken a step toward expanding its advertising clout in the fast-growing casual market through a partnership with Mochi Media, an upstart firm that delivers advertising to a host of flash-based games distributed across the Web.
WildTangent distributes casual games on the majority of PCs shipped in the U.S., while also selling ad inventory on various Web-based games, such as the virtual world Runescape. Through the new deal, the company will sell advertising in over 14,000 casual games that employ Mochi’s technology.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in