FTC Dings Cole Haan for Wandering Sole Promo on Pinterest

Contest hashtag is not sufficient disclosure

Cole Haan's recent Wandering Sole promotional contest with Pinterest got it a slap on the wrist from the Federal Trade Commission.

Though Cole Haan only got a letter and not an enforcement action, the FTC's letter sent a clear message to any advertiser that wishes to ask consumers to post good things about them on social media as part of a contest.

Cole Haan's contest asked consumers to post five pictures of their favorite Cole Haan shoes and their favorite places to wander and tag them with #Wandering Sole.

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